This is the number-one factor in the sale of your home. Our sales and marketing programs provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

The second most important factor in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall coverings, appliances and fixtures, offers the broadest appeal to potential buyers.

Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond to these conditions with the appropriate marketing and price considerations.

The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.