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The pricing triangle represents all of the potential buyers in
the market for a given home. The higher your asking price is on the
triangle, the lower the percentage of buyers who will be interested
in purchasing it. As the asking price increases toward the peak of
the triangle, the number of potential buyers who are willing to pay
a premium price for the home declines, until the price is so high
that no prospects are attracted at all. |
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As the asking price declines toward the base of the triangle, the
home is perceived to be a "bargain" and the number of potential
buyers increases. Ideally, you should price your home in the range of actual fair
market value. Your sales associate can help you determine this range
with a Comparative Market Analysis. Setting a fair asking price
helps you obtain the maximum selling price for your
home. |
