Thinking of Selling Your
House on Your Own?

What every For Sale By Owner should know...

Sellers have employed real estate agents for over 100 years

70% of for sale by owners list with an agent

Real estate agents get a higher price in less time

Why?

Reason 1

• Serious buyers only shop for sale by owners to save the commission

Reason 2

• The law of supply and demand

• The more buyers we have access to, the more valuable your property is and the quicker it will sell.

  Number of Real Estate Agents in Our Area...     _____   X

  Number of Buyers per Agent...   ________ =

  Total Number of Buyers     __________

  A For Sale by Owner must ask themselves, "How Many Prospects Do I Currently Have?"

Reason 3

• The difficulty of Separating the Lookers from the Buyers

  70% of Buyers have Frozen Equity

  15% of Buyers Prefer to Rent

  11% of Buyers Can't Afford it

  4% of buyers are Ready, Willing and Able

  Provided by: National Association of Realtors

Reason 4

• The longer it takes to sell, The more $$$ the for sale by owner loses

• Possible financial drawbacks to taking more market time

  • Mortgage rates can increase at any given time.

  • Traditionally, new homes increase in value on an average of %5 per year.

  • When mortgage rates increase, existing home values tend to stabilize or go down

  • You might end up making payments on 2 homes

Reason 5

MS=E=P=V+

Marketing Services = Exposure = more Prospects = increased Value

• Marketing Services

  • Multiple Listing Services

  • Local and National Relocation Services

  • Buyer Sign calls

  • Display Advertising

  • Professional Training / Experience

  • Home Protection Plan

  • Access to Mortgage Lenders

  • National and Local Image

Reason 6

• 3rd Party Negotiating saves Money

  A real Estate Agent is....

  • A trained negotiator

  • Not Emotionally involved

  • Knowledgable about market values

  • Understands the needs of both parties (Buyer and Seller)

Summary

1. Serious buyers only shop for sale by owners to save on the commission

2. The law of supply and demand

3. Difficulty of separating lookers from buyers

4. The longer it takes to sell, the more money the for sale by owner looses

5. Market Services = Exposure = more Prospects = Value

6. 3rd Party negotiating saves money